Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Punish Inaction: Why Leaders Must Make AI Adoption Non-Optional

Last week, Shopify CEO Tobi Lütke released an internal memo that's been making waves. My take: this isn't just another tech CEO jumping on the AI bandwagon. It's the clearest articulation I've seen of a principle I've been exploring the past 18 months: the greatest risk with AI isn't failure—it's inaction.

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Jeremy Utley Jeremy Utley

Exponential Ideaflow: Why AI Will Surpass Human Creativity (And Why That's OK)

I'm best known for my work on innovation, creativity, and entrepreneurship. My “shift” toward AI might seem like a radical departure. But it's not a shift—it's an evolution. Having taught and spoken to tens of thousands from ~100 countries in the last two years, I’m more convinced than ever that AI isn't separate from innovation; it's the most profound innovation platform of our lifetime.

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Jeremy Utley Jeremy Utley

Take Your Own Job Before Someone Else Does

AI isn't coming for your job. But someone using AI almost certainly is. So why not take your own job before someone else does? It’s time to prioritize and systematize disrupting ourselves.

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Jeremy Utley Jeremy Utley

The Most Important AI Role Has Nothing To Do With Code

When organizations think about AI transformation, they immediately focus on technical roles: data scientists, developers, prompt engineers. But what if the most important AI role in your organization requires zero technical expertise?

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Guest User Guest User

You Need an AI Manifesto

The piece of data from Section’s latest AI Proficiency Report I can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing. In this special guest post, Section’s CEO, Greg Shove, will tell you how.

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Jeremy Utley Jeremy Utley

Redefine AI: Amplified Intelligence, Augmented Intelligence

There’s only one right answer to the question, “Did AI help with this?” The shift to an AI-first mindset isn't just about saving time. It's about recognizing a fundamental truth: AI isn't a tool you might want to use. It's an amplifier you'd be reckless not to use.

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Jeremy Utley Jeremy Utley

45 Minutes That Saved 20 Years: The Story of An Unlikely AI Hero

AI is transforming industries. Designers are compressing month-long workflows into minutes. Scientists are using AI to condense years of research into days. But what about decades into minutes? Meet Adam. He doesn’t have a LinkedIn account. But in 45 minutes, he built an AI tool that'll save his organization thousands of days of work every year.

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Jeremy Utley Jeremy Utley

Stop Hiding Your AI Use (And Make Your Team Stop, Too)

Right now, in boardrooms and Slack channels across the globe, leaders are inadvertently creating a culture of AI shame. They're reinforcing the very hesitation they should be helping their teams overcome. It's time for an intervention.

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Jeremy Utley Jeremy Utley

Establish An Input Practice

The quality of our thinking is deeply influenced by the diversity of the inputs we collect. Implementing practices like Brian Grazer’s “Curiosity Conversations” ensures innovators are well-equipped with a variety of high-quality raw material for problem-solving.

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Jeremy Utley Jeremy Utley

Beware the Siren Call of the Wrong Question

The first question an innovator must answer is not “can I make it?” but rather, “should I?” This has become something of a mantra among CEOs I work with, as a needful protection against the gravitational pull of the organizational bureaucracy.

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Jeremy Utley Jeremy Utley

Practice Process Mindfulness

One of the defining contributions the d.school is helping teams ask themselves, “What kind of thinking is appropriate, when?” We call such clarity being “Mindful of Process.” And it can seem like semantics until you realize we need to show up in different ways.

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Jeremy Utley Jeremy Utley

Try This Now to Build AI Muscles

You’re probably getting fat on AI content: bingeing podcasts, hoarding newsletter tips, saving Twitter threads... While it feels productive, all that consumption is just giving you a knowledge sugar high. And like any sugar high, it’ll crash—leaving you with exactly zero new capabilities.

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