Two words most commonly associated with ideas are “good,” and “new.” I’ve often encouraged folks to forget “good.” Here’s the case for forgetting, “new,” too.

To stimulate innovation, ideas and experiments are critical. But how to free up resources necessary to drive new initiatives forward? Start by pruning back some work that’s past its prime. Here’s how.

When Bob Sutton told our class, “There is no such thing as a new idea…” I thought he was wrong. Turns out, I was.

What do you do when you realize the sheer volume of ideas required for a breakthrough? Steve Jobs advocated one unexpected tactic…

Spectacular entrepreneurs craft clever experiments. But a robust experimentation practice demands a rigorous ideation ritual. In Stanford’s LaunchPad, we tell aspiring founders to do this.