
Methods of the Masters
A blog on the art & science of creative action.
The Most Important AI Role Has Nothing To Do With Code
When organizations think about AI transformation, they immediately focus on technical roles: data scientists, developers, prompt engineers. But what if the most important AI role in your organization requires zero technical expertise?
Community Relevance is the New Cultural Relevance
Gavin Guidry, Creative Director at R/GA, says, “If my experience has taught me one thing, it’s this: to get the results clients are looking for, they need to forget about cultural relevance, and focus on community relevance.”