In this special guest post, Mo Bunnell, Author of Give to Get, makes a compelling case for a counterintuitive strategy: giving gifts of your expertise as a way to build relationship and give clients a taste for your unique value proposition.

Bossy Cosmetics Founder and CEO Aishetu Dozie shares an insight with profound implications for finding purpose in work.

“Smarter is better.” It’s hard to imagine a more sound premise. And yet, that’s not what the data suggest, nor what the history of innovation teaches. What we really need is permission to deviate from the smart approach.

Pat Brown, Founder and CEO of Impossible Foods, is delighted that many vegetarians refuse to try his product. The best entrepreneurs are just as deft at disqualifying customers as they are at attracting new ones.

Plato, Newton, and Einstein all demonstrate that, when you’re on the brink of ushering in a new era, you’ve got to be willing to resist well-intentioned opposition.