Contrarians are valuable. Steve Jobs and Jeff Bezos both used this government-developed toolkit for identifying strategic vulnerabilities and unlocking growth.

To describe Fenty Beauty as having revolutionized the beauty industry is an understatement: by obliterating the “acceptable spectrum” of color, they literally changed the definition of beauty. Such “experience gaps” are an incredible opportunity for innovation.

Steve Jobs and Jeff Bezos both employed a government-developed mindset and toolkit for identifying strategic organizational vulnerabilities and unlocking growth opportunities.

“Jeff Bezos believed that if Amazon didn't lead the world into the age of digital reading, then Apple or Google would. The responsibility given to the Kindle: ‘Your job is to kill (our biggest) business. I want you to proceed as if your goal is to put everyone selling physical books out of a job.’”