Paint + Pipette

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Beware the Siren Call of the Wrong Question

The first question an innovator must answer is not “can I make it?” but rather, “should I?” This has become something of a mantra among CEOs I work with, as a needful protection against the gravitational pull of the organizational bureaucracy.

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Jeremy Utley Jeremy Utley

Answer the Right Question First

Many individual innovators, and the vast majority of organizations, expend far too many resources answering the illusive question, “Can it even be done?” Instead, they should invest a fraction of the effort to answer a simpler, more important question first.

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