It’s an enormous mistake to wait for lightning to strike. Seinfeld’s relentless approach to developing new material — and his mindset in so doing — gives him an incredible advantage in the creative process.

How did André 3000 find his voice as a young artist? He and Rick Rubin dug deep into the creative process and illuminate the value of critical feedback.

One of the most powerful ways to accelerate the quality of our ideas is to actively seek and embrace critique. Leaders who model embracing critique create psychological safety for others to accelerate, too.

Bon Jovi took an unconventional approach to deciding which tracks to include on their third album: they took the cuts in contention to a local pizza joint and played them for high schoolers. We’re all glad they did.