The most popular post in my Stanford Slack channel illustrates a profound source of creative wisdom: “Would anyone be interested in staying after class tomorrow to brainstorm experiments?”

Trying to figure out whether you have a good idea? Don’t ask people what they think! There’s a much better way to assess a new concept than asking for feedback.

Spectacular entrepreneurs craft clever experiments. But a robust experimentation practice demands a rigorous ideation ritual. In Stanford’s LaunchPad, we tell aspiring founders to do this.