The instinct to get out into the world for inspiration is one that’s got to be cultivated. Malcolm Gladwell, Tina Fey, and Twyla Tharp all have slightly different recommendations… but they rhyme!

What’s routine to accomplished “creatives” like Steve Jobs and Lecrae isn’t even on the radar for many innovators-in-training. Learning to get inspired is one of the fundamental instincts we have to develop.

Frustrated by bad design, Steve Jobs left his desk. He didn’t do it absent-mindedly; he did it deliberately: looking for something that would unlock the riddle.