Many organizations are asking their people the wrong question: “What can GenAI do for our business?” This is the wrong question because most employees don’t even know what GenAI can do, period! Here’s a cheat code to help your people understand its potential.

Thomas Edison is one of history’s most prolific inventors. He made regular professional use of an under-rated if not derided personal past-time. New research suggests his radical strategy works!

“I have come to think that one of the most revealing signs of a young man's capacity is the use he makes of his vacations...”

- David Ogilvy

Here’s one of the most popular tools we teach at Stanford. A simple, structured way to “think outside the box” and court the muse when you feel stuck on a problem.

David Ogilvy attributed difficulties with original thinking to what he dubbed “the tyranny of reason.” Here are a few superrational escape techniques...

Experiment broadly! Fantastic example from Ogilvy on the power of fighting tunnel vision, which limit us to far narrower ideation and far fewer experiments than would be beneficial.

David Ogilvy said, “The majority of business men are incapable of original thinking because they are unable to escape the tyranny of reason.” Sound impossible? Here’s how to do it.

David Ogilvy attributed many business leaders’ difficulty with original thinking to what he dubbed “the tyranny of reason.” Austrian filmmaker Markus Mooslechner shared a few superrational techniques for escape with me at SXSW.

Our limited definitions of relevance limit us to far fewer experiments than would be beneficial, within a much narrower range than is likely to reveal a meaningful difference-maker. Fantastic example from Ogilvy.

Mergers and acquisitions aren’t exactly an arena most folks associate with creative thinking. And yet, Michael Dell describes the creative conditions that led to “The Idea” that enabled history’s largest.