How does a scrappy start-up attract world-class talent? Steven Levy’s “In the Plex” shares how Google managed to attract the brightest computer scientists before it had 10 employees.

A survey of the recent history of corporate innovation reveals how consistently world-class talent is a key differentiator. From AT&T’s famed Bell Labs, to Xerox’s legendary PARC facility, to Lockheed Martin’s acclaimed Skunk Works shop, what set these units apart was their insistence on hiring the very best talent in their field. Every organization wants to hire the best talent, yet few take pains to ensure that their hiring process is delivers the best results.