Most organizations’ first question of a new idea is its technical specifications: can we even build it? The most important question is not technical, but human. A better question is, “Should we build it?…”

It’s an enormous mistake to wait for lightning to strike. Seinfeld’s relentless approach to developing new material — and his mindset in so doing — gives him an incredible advantage in the creative process.

Trying to figure out whether you have a good idea? Don’t ask people what they think! There’s a much better way to assess a new concept than asking for feedback.

How do you know when it’s time to iterate?Founders have to be willing to adapt based on real-time feedback, and iterate accordingly.

Bon Jovi took an unconventional approach to deciding which tracks to include on their third album. We should all be glad they did.

Jon Beekman, Founder and CEO of ManCrates, shares an enlightened tactic for helping innovators find the breakthroughs they aren’t even looking for.

Bon Jovi took an unconventional approach to deciding which tracks to include on their third album: they took the cuts in contention to a local pizza joint and played them for high schoolers. We’re all glad they did.