This insightful approach comes from my good friend Marcus Hollinger, SVP of Marketing at Reach Records and the Head of Marketing at Portrait Coffee (no big deal…).

Second City has launched the careers of Stephen Colbert, Tina Fey, Steve Carell, Adam McKay, Seth Meyers, and Amy Poehler, just to name a few. They’re masters at the art of ideation and experimentation. When they’re developing their shows, one of the most dependable tactics they employ is known as “Taboo Day.”

My friend and mentor Bernie Roth teaches a classic tool called “Reframing” in our Transformative Design class at Stanford. It goes something like this: 1) what’s something you’re stuck on? (could be a challenge, an objective, a question, a goal, an unknown, etc) 2) what would it do for you if you were no longer stuck? (what would the impact be?)…