Paint + Pipette

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Reframe the Objective

My friend and mentor Bernie Roth teaches a classic tool called “Reframing” in our Transformative Design class at Stanford. It goes something like this: 1) what’s something you’re stuck on? (could be a challenge, an objective, a question, a goal, an unknown, etc) 2) what would it do for you if you were no longer stuck? (what would the impact be?)…

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