Train Your Brain

“Like the pugilist, the songwriter must always keep in training.”
- George Gershwin

I experienced another delightful found-in-translation moment at the end of an international course recently (you’ll remember my unforgettable first experience of found-in-translation). At the end of an arduous, immersive journey through the methods of design, we asked the cohort of professional students what they’d been telling their families they had been doing all week. One chimed in, “I’ve been doing a bootcamp for my brain!”

I loved that! It made me wonder whether folks who want to be capable of breakthrough thinking have the same conviction as Gershwin, namely, that it’s a matter of training? And not just having been through a training exercise, but rather, having a training mindset?

Do we see that just like the athlete, just like the artist, our creative muscle needs training? As David Kelley once told me, “I think people fail to realize that the first-order goal is to be getting in practice. The first step is training your mind to think differently.”

You may not think of yourself as “creative,” but I firmly believe we are all in the ideas business. And that means all of us should approach creative thinking as a craft, or skill which can be improved with practice.

Want to implement a practice mindset? Try this: Flip One Problem.

Related: Be Irresponsible
Related: We Are All In The Ideas Business
Related: Endure the Risk of A Bad Idea
Related: Daily Rituals

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