Methods of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Chart A Breakthrough

Most folks are the victims of a breakthrough more often than they are the perpetrators of one. It doesn’t have to be that way. We can tempt lightning… Or at least, we can increase the odds of a strike.

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Jeremy Utley Jeremy Utley

Examine Your Resistance

Almost every attempt to introduce innovation is met with resistance. By examining the surprising sources of resistance, we can learn how to frame innovation in a way that wins minds.

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Jeremy Utley Jeremy Utley

Immerse Yourself

We can inadvertently insulate ourselves from the very things that bother our customers. When we immerse ourselves in our own products and processes, we viscerally experience what needs to be reinvented.

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Jeremy Utley Jeremy Utley

Look Up To Somebody

Music executive Jonathan Azu uses a simple formula to remain inspired: every two weeks, he meets with a leader he admires.

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Jeremy Utley Jeremy Utley

Get A Side Project

Marcus Hollinger is a modern day renaissance man. A steady gig as SVP of Reach Records didn’t keep him from starting coffee company on the side. Far from sapping him of creative energy, the side-hustle fuels fresh thinking.

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Jeremy Utley Jeremy Utley

Request Options

Legendary Stanford professor Bob McKim had a simple, standard response to any student seeking his feedback on a new project. Google X’s Astro Teller does something similar today.

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Jeremy Utley Jeremy Utley

Consider the Odds

Innovation is a numbers game. Knowing prior probabilities helps founders calibrate their efforts. Some simple math can improve your speed of learning dramatically.

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Jeremy Utley Jeremy Utley

Be Your Own Customer

Your company’s next product might be hiding in plain sight: where you’re already servicing your own needs. Thinking about yourself as the first customer among many, instead of the total addressable market, is a game-changer.

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Jeremy Utley Jeremy Utley

Embrace Constraints

If necessity is the mother of invention, then constraints are invention’s crazy uncle. Stories as varied as the origins of Wikipedia, Dyson Vacuums, and the ice industry illuminate.

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Jeremy Utley Jeremy Utley

Call A Time Out

Perhaps the greatest thing we can do to establish trust, is to address the elephant in the room — “Is this person safe?” — head on, straight out of the gate. Inspired by Ise Lyfe.

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Jeremy Utley Jeremy Utley

Normalize Growing

A recent experience in a Stanford classroom reminded me of one of the most dangerous myths we can believe about knowledge.

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Jeremy Utley Jeremy Utley

Write to Make Sense

Putting things into our own words turns information into knowledge. And sharing has the potential crystallize that knowledge, not just for others, but even more importantly, for ourselves.

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Guest User Guest User

Make It To Make It Better

Philippe Barreaud, Head of Michelin’s Customer Labs, has a hard-won portfolio of insights from leading global innovation for 20+ years. Here, he revels in the paradoxes of prototyping as a toolkit.

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Jeremy Utley Jeremy Utley

Decompartmentalize

One of the most trajectory-shifting inputs for Phoebe Yao’s start-up came when she least expected it: not during a mind-blowing mentor meeting arranged by a VC, but in a chance encounter with a friend in the park. 

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Jeremy Utley Jeremy Utley

The Problem With Solving Problems

I had the privilege of thinking alongside the brilliant Kim Scott, and shared some insights on her “Radical Candor” blog. Re-posting here with her permission. Feedback welcome!

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Jeremy Utley Jeremy Utley

Look for What’s Right

The definition of “genius” changes as teams shift between convergent and divergent modes — and what gets rewarded should, too.

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Jeremy Utley Jeremy Utley

Host A Shoot Out

Rick Rubin is one of the most successful music producers of all time, in any genre. His has more in common with technology innovators like Steve Jobs than some fans might suspect.

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Jeremy Utley Jeremy Utley

Don’t Abandon Your Idea Just Yet

Early stage founder gets devastating feedback on a rough concept pitch. What should she do? Don’t give up quickly! Make small tweaks before making big pivots.

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Jeremy Utley Jeremy Utley

Don’t Avoid Failure

What if eliminating failure reduces the likelihood of a breakthrough? There’s lots of research that suggests that’s the case.

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Jeremy Utley Jeremy Utley

Cultivate Broad Correspondence

Charles Darwin wrote an astounding 15,000 letters to over 230 collaborators across more than 10 different scientific fields. He understood the value of sharing partially-formulated ideas.

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