
Methods of the Masters
A blog on the art & science of creative action.
Chart A Breakthrough
Most folks are the victims of a breakthrough more often than they are the perpetrators of one. It doesn’t have to be that way. We can tempt lightning… Or at least, we can increase the odds of a strike.
Examine Your Resistance
Almost every attempt to introduce innovation is met with resistance. By examining the surprising sources of resistance, we can learn how to frame innovation in a way that wins minds.
Immerse Yourself
We can inadvertently insulate ourselves from the very things that bother our customers. When we immerse ourselves in our own products and processes, we viscerally experience what needs to be reinvented.
Look Up To Somebody
Music executive Jonathan Azu uses a simple formula to remain inspired: every two weeks, he meets with a leader he admires.
Get A Side Project
Marcus Hollinger is a modern day renaissance man. A steady gig as SVP of Reach Records didn’t keep him from starting coffee company on the side. Far from sapping him of creative energy, the side-hustle fuels fresh thinking.
Request Options
Legendary Stanford professor Bob McKim had a simple, standard response to any student seeking his feedback on a new project. Google X’s Astro Teller does something similar today.
Consider the Odds
Innovation is a numbers game. Knowing prior probabilities helps founders calibrate their efforts. Some simple math can improve your speed of learning dramatically.
Be Your Own Customer
Your company’s next product might be hiding in plain sight: where you’re already servicing your own needs. Thinking about yourself as the first customer among many, instead of the total addressable market, is a game-changer.
Embrace Constraints
If necessity is the mother of invention, then constraints are invention’s crazy uncle. Stories as varied as the origins of Wikipedia, Dyson Vacuums, and the ice industry illuminate.
Call A Time Out
Perhaps the greatest thing we can do to establish trust, is to address the elephant in the room — “Is this person safe?” — head on, straight out of the gate. Inspired by Ise Lyfe.
Normalize Growing
A recent experience in a Stanford classroom reminded me of one of the most dangerous myths we can believe about knowledge.
Write to Make Sense
Putting things into our own words turns information into knowledge. And sharing has the potential crystallize that knowledge, not just for others, but even more importantly, for ourselves.
Make It To Make It Better
Philippe Barreaud, Head of Michelin’s Customer Labs, has a hard-won portfolio of insights from leading global innovation for 20+ years. Here, he revels in the paradoxes of prototyping as a toolkit.
Decompartmentalize
One of the most trajectory-shifting inputs for Phoebe Yao’s start-up came when she least expected it: not during a mind-blowing mentor meeting arranged by a VC, but in a chance encounter with a friend in the park.
The Problem With Solving Problems
I had the privilege of thinking alongside the brilliant Kim Scott, and shared some insights on her “Radical Candor” blog. Re-posting here with her permission. Feedback welcome!
Look for What’s Right
The definition of “genius” changes as teams shift between convergent and divergent modes — and what gets rewarded should, too.
Host A Shoot Out
Rick Rubin is one of the most successful music producers of all time, in any genre. His has more in common with technology innovators like Steve Jobs than some fans might suspect.
Don’t Abandon Your Idea Just Yet
Early stage founder gets devastating feedback on a rough concept pitch. What should she do? Don’t give up quickly! Make small tweaks before making big pivots.
Don’t Avoid Failure
What if eliminating failure reduces the likelihood of a breakthrough? There’s lots of research that suggests that’s the case.
Cultivate Broad Correspondence
Charles Darwin wrote an astounding 15,000 letters to over 230 collaborators across more than 10 different scientific fields. He understood the value of sharing partially-formulated ideas.