Inside every single human being lies the potential to discover hence-unknown possibilities, to have an epiphany. My mission in life is to teach others the tools that turn that seemingly-magical moment into a methodical, repeatable reality.

Dr Charles Limb, a Johns Hopkins neuroscientist obsessed with improvisational jazz, conducted a fascinating study on creative flow. It has profound implications for what we practice, and what we value, in our individual lives and organizations.

The instinct to get out into the world for inspiration is one that’s got to be cultivated. Malcolm Gladwell, Tina Fey, and Twyla Tharp all have slightly different recommendations… but they rhyme!

Amos Tversky said, "The secret to doing good research is always to be a little underemployed. You waste years by not being able to waste hours." Here are some tactics for productively wasting hours…

Business leaders should take a page out of one of the most brutally-straightforward innovation laboratories in the world: lessons from Jerry Seinfeld and Steve Martin’s stand-up routines.

Bernard Arnault became the richest man in the world — surpassing Musk, Bezos, and Buffet — not by focusing on profitability, but by foregrounding desirability. We all should.

It’s a well-known fact that Albert Einstein shattered the paradigm of physics as an “unqualified” outsider. Some might suggest his lack of status was actually a benefit.

Steve Martin’s reflection routine as a fledgling magician gives a masterclass in learning through experimentation: if you don’t reflect, you can’t connect the dots in unexpected ways.

One of the greatest misconceptions in innovation is that folks start with a good idea. How rarely that’s true. Here’s to starting, followed by enlightened iteration.

Great ideas are not the function of episodic, haphazard bursts of effort. They’re the function of a well-honed individual and organizational ability. So before you sprint, do this…

We've all been there: struggling against some challenge, banging our head against the wall. Even Albert Einstein. How he broke through teaches us something fundamental about creativity.

Imagination is sparked by unexpected information. If you want to stimulate fresh thinking, seek out surprises. Here’s the inside scoop on the origins of an innovation at Mattel, which highlights the importance of welcoming an unexpected direction.

Self-care is all the rage, and rightly so. We cannot do our best work without attention to the instrument of self. But for all our emphasis, we’ve missed a vital component of wellness.

“Fish don’t know they’re wet.” IDEO founder David Kelly says it’s critical to question the things we take for granted. Entrepreneur Gabriela Gonzalez Bux recounts a remarkable example in today’s guest post.

Steve Jobs said, “Theres a temptation in our networked age to think that ideas can be developed by email and iChat. That's crazy. Creativity comes from spontaneous meetings, from random discussions.”

One of my all-time favorite origin stories is a case study in innovation: a collision between boredom, R&D, ineffective technology and a frustrated choirboy.

Jeff Bezos and Steve Jobs — and what propelled their project forward — have made me wonder whether the sterile calculus of today’s valuation-obsessed start-up culture has its priorities out of whack.

Ed Catmull describes the rigorous process by which Pixar’s movies go from terrible, to exceptional. Drawing on insights from Isaac Asimov, here are a few rules to follow.

Taylor Swift and Isaac Asimov feel the same way about doing creative work: It can be embarrassing! How an innovator navigates those waters can make all the difference. Ben Franklin’s tactics provide clues…

The most exceptional innovators are just as diligent about their inputs as they are their outputs. Academy Award-winning producer Brian Grazer has kept up a rigorous input practice for thirty five years.