Methods of the Masters

A blog on the art & science of creative action.

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Do Work For Free

In this special guest post, Mo Bunnell, Author of Give to Get, makes a compelling case for a counterintuitive strategy: giving gifts of your expertise as a way to build relationship and give clients a taste for your unique value proposition.

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Jeremy Utley Jeremy Utley

Make Room for Thinking

Sprints are a fantastic tool to drive innovation with efficiency. But sometimes you’ve got to be inefficient in order to create effectively. A few reflections on a troubling trend I'm seeing emerge among would-be innovation practitioners.

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Your AI Task Force is Missing the Point

Undisputed "Beyond the Prompt" fan favorite Jenny Nicholson drops by to share some insights from her adventures helping folks innovate with AI. Important lessons for any leader looking to unleash their teams with this transformative technology.

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Jeremy Utley Jeremy Utley

Brainstorming Alone? Here’s the Best Method

Last week, I found myself in the bizarre position of attending a conference for YouTube creators. Talk about a fish out of water. Even though I didn't "belong" there, it sparked a bunch of fresh connections and insights... which is exactly the point of this post.

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Jeremy Utley Jeremy Utley

Catalyze AI Success: The Power of Dedicated Innovation Capacity

In the past year, I've witnessed a fascinating phenomenon across organizations embracing GenAI. Two "identical twins" in the AI race, similar in their approach to AI adoption -- engaged senior leadership, extensive training, numerous opportunities for AI integration -- whose outcomes couldn't be more different.

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Jeremy Utley Jeremy Utley

AI’s Secret Weapon: Your Humanity

A funny thing happens when humans interact with AI—they start talking like robots. This is tragic. It's the very humanity that we often unwittingly withhold that guarantees lackluster output. To revolutionize your output with GenAI, revisit your own humanity.

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Jeremy Utley Jeremy Utley

How to Have an Innovative Idea: Three Simple Steps

Quick: come up with an innovative idea!

If you’re anything like the thousands of students I’ve coached in the last fifteen years, panic alarms just went off.

But the truth is, the creative process is hardly a mystery – in fact, it can be broken down into three simple steps.

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Jeremy Utley Jeremy Utley

Scrape Your Knees: Why Falling is Essential to AI Mastery

Most folks’ biggest mistake in collaborating with AI is expecting to get things perfect right out of the gate. But learning to use AI is just like any other motor skill: you’ve got to fall in order to create new neural pathways. Here, I share some insights on falling forward, productively.

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Jeremy Utley Jeremy Utley

Seek Inspiration to Spark Innovation

Rather than waiting around for lightning to strike, take a more proactive approach. You can provoke your own imagination. One of the most effective, powerful, and fun tools we have created for such self-provocation missions is what we call “Analogous Exploration.”

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Jeremy Utley Jeremy Utley

Unlock AI's Potential: Your Journey from Fear to Fun

It’s been 21 months since my book Ideaflow was published, and unexpectedly — catalyzed by the launch of ChatGPT just one month later — the period that many authors described as a victory-lap book tour was transformed into a front-row education in a thrilling new world, reshaping not just how I work, but how I think.

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Jeremy Utley Jeremy Utley

Beware Prompt-Hoarding

If you are to succeed in your quest to realize the gains promised by GenAI enthusiasts, you must regard every quick and easy prompt pack with skepticism. “The Ultimate Prompt Guide” promises to bestow a wizard-summoning ability with a blue-pill-like ease. No, you will not know Kung Fu after downloading that prompt pack.

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Jeremy Utley Jeremy Utley

Lose Your Thumbs, Find Your Voice

For all the hype about Natural Language Processing (NLP), it’s easy to forget that typing isn't all that natural. For many, it’s a bottleneck to our thought process. In the age of AI, we can bypass our fingers and thumbs entirely in favor of actual “natural language”: the spoken word.

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Jeremy Utley Jeremy Utley

Commission A Personal AI Project

Many organizations are asking their people the wrong question: “What can GenAI do for our business?” This is the wrong question because most employees don’t even know what GenAI can do, period! Here’s a cheat code to help your people understand its potential.

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Jeremy Utley Jeremy Utley

Start Using AI for Yourself

I’ve noticed a troubling trend among organizational leaders: they’re hyping GenAI to subordinates, clients, and customers alike, but they’re woefully inexperienced themselves. Time to start practicing what we preach.

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Jeremy Utley Jeremy Utley

Embrace AI Despite Uncertainty

Last week, I had the pleasure of delivering keynotes to two remarkable audiences of scholars and entrepreneurs. One thing was clear: folks have legitimate concerns about AI. But my strong belief is that it’s a dangerous mistake to wait to dive In, even amidst legit concerns.

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Jeremy Utley Jeremy Utley

Reject Your First Thought

Your first idea is rarely your best. Exploring multiple possibilities, even "dummy" options, is the key to unlocking innovation. Here’s how to maximize your creativity and elevate your problem-solving skills: reject the trap of settling for your initial thoughts.

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