Be A Skeptic
Design is an inherently optimistic field. We are, after all, trying to make the world a better place. But this optimism can lead to naïveté, and can actually hinder real progress, if left unchecked.
What many designers need is a healthy countervailing dose of skepticism to compliment the optimism with which they approach the task of innovation.
Whitney Burks is a standout designer. She’s also a hard-core technologist at a biomedical start-up. I’ve long admired her creative output on many fronts, and was delighted to have the opportunity to learn about how she merges her many worlds.
One thing she said really struck a chord: “The biggest difference between scientists and designers is scientists are super skeptical of the data they get out. They get one positive result, but then need to test a number of times before they’re willing to say something is ‘true.’”
I’ve seen many design efforts that are accompanied by irrational enthusiasm. A potential customer gives positive feedback, and the team is over the moon with chants of victory. But just as a “bad result” doesn’t necessarily mean you have a bad idea, neither does a good result mean an idea is worth pursuing. Only a skeptical, scientific willingness to work the work will yield data worth standing upon.
Both exuberance and cynicism are traps for early innovation efforts. The key is to find the fine balance.
True innovators live on the tightrope.
Related: P&P Podcast Presents Whitney Burks
Related: Judge Experiments Before Ideas
Related: Get Scientific
Related: Make It To Make It Better
Join over 11,147 creators & leaders who read Paint & Pipette each week
One of the defining contributions the d.school is helping teams ask themselves, “What kind of thinking is appropriate, when?” We call such clarity being “Mindful of Process.” And it can seem like semantics until you realize we need to show up in different ways.