For all the ink that’s been spilled on overcoming creative blocks, we often neglect an important reality: getting stuck is essential to breaking through! Let’s stop to appreciate the feeling…

A good hypothesis is one of the most valuable assets in the scientific world. And they’re getting harder to come by. Luckily, this is where design thinking shines.

Design is an inherently optimistic field. We are, after all, trying to make the world a better place. But this optimism can lead to naïveté, and can actually hinder real progress, if left unchecked.

Entrepreneurial endeavors are fraught with risk. Rigorous, scientific experimentation is the best way to resolve the uncertainty.

A good hypothesis is one of the most valuable assets in the scientific world, and they’re only getting more valuable. The question is, how to form them? This is where design thinking shines.