Kevin Kelly is the co-founder of WIRED magazine. Long-hailed for his counter-intuitive business wisdom, he did NOT disappoint on a recent episode of Beyond the Prompt. Here, he shares an overlooked secret to courting break throughs and driving joy.

If innovation is a numbers game, subject to considerable odds, then how can a leader bend the odds? IDEO’s Brendan Boyle says play is a key lever to drive the breadth of experimentation required to succeed.

“Smarter is better.” It’s hard to imagine a more sound premise. And yet, that’s not what the data suggest, nor what the history of innovation teaches. What we really need is permission to deviate from the smart approach.

As valuable as napping is as a tactic for courting breakthroughs, the nap itself is unnecessary: it’s the honest attempt at sleep that opens the floodgates.

Mind wandering often connotes neglect. That’s a shame, because it’s essential to creativity: it enables the synthesis of unexpected connections, and the formulation of insights and fresh ideas.

Cartoonist and storyteller Mo Willems provides the key to overcoming imposter syndrome. You’ve got to do the thing you aren’t qualified to do, in order to be qualified to do it.

One of the greatest challenges on the journey to creative mastery is that the “rules” of productivity. Stories from Seinfeld and others encourage me to persist in the wrong direction.

What do Elon Musk and Albert Einstein have in common? Both of them were willing to examine things that other people dismissed as too trivial to warrant their attention.

The rules for what smart people are supposed to do are often at odds with what those same smart people do to court a breakthrough. What gives?

What makes an idea a good idea? Research suggests that the best idea — irrespective of commercial merits — is actually the one that provokes thinking the most.

Frank Lloyd Wright is one of the most celebrated architects of the twentieth century. I was delighted to discover two routine habits that contributed to his breakthrough thinking.

The definition of “genius” changes as teams shift between convergent and divergent modes — and what gets rewarded should, too.

B.F. Skinner’s strict working habits reveal not only how he became such a prodigious writer, but also how he became such an inventive researcher: he made the most of his nights!

How do you increase the velocity of experimentation? According to Thomas Edison, “To invent, you need a good imagination and a pile of junk.”

Lin-Manuel Miranda shares a key insight from the process of writing Hamilton. His experience resonates with countless other innovators: make time to think.

The need to “think outside the box” is a common refrain.

But how does one do it?

It’s not nearly as complicated as you might think.

“Smarter is better.” It’s hard to imagine arguing with this premise. And yet, that’s not what the data suggest, and it’s not what the history of innovation teaches us, either. What we really need is permission to do the dumb stuff geniuses do.

One of the greatest challenges on the journey to creative mastery is that the “rules” of creative genius fly in the face of the normal, smart thing to do. Stories from Seinfeld and others encourage me to persist in the wrong direction.

“Who in their right mind would work in such conditions???” I often think to myself… And then that very, messy environment delivers an unexpected connection at the perfect time, and I remember: me.